Registration Open

Networking Opportunity

Coffee with Communicators

Exhibit Hall Open

Concurrent Panel Sessions

     Communicating Healthcare Successes and Needs to Policymakers and Partners
     Centennial Ballroom - I
     

     A Journey to Prevent ACEs by Partnering with Social Media Influencers
     Centennial Ballroom – II
     

     Addressing Health Disparities for Communities of Color Through Community Integrated
     and Tailored Media and Health Communication Campaigns
     Centennial Ballroom – III/IV
     

     An Equity-Centered Stakeholder Feedback Model Informed by the Return of DNA Results
     to a Diverse Research Cohort
     Grand Hall East – A/B

     “Let's Talk” About CDC's Innovative Message Testing and New Materials on Alcohol Use
     During Pregnancy and Alcohol Screening and Brief Intervention for Healthcare Providers
     Grand Hall East – C/D

Showcase Session

          AI & the Future of Crisis Comms

          Centennial Ballroom - I
         

          Antony Cousins

          Executive Director of AI Strategy
          CISION

          Niles Murphy

          Executive National Director | Government Relations
          CISION

          Joe Rhoton

          Senior Strategy Director
          PR Newswire

Opening Plenary Session

          Welcome

          Cristi Moore

          Chief Communications Officer
          South Carolina Department of Health & Environmental Control
          President, National Public Health Information Coalition (NPHIC)

          Opening Remarks

          Kevin Griffis

          Director
          Office of Communications
          Centers for Disease Control and Prevention

          Nirav D. Shah, MD, JD

          Principal Deputy Director
          Centers for Disease Control and Prevention
          Administrator, Agency for Toxic Substances and Disease Registry

          Fireside Chat

          Elizabeth (Betsy) Mitchell, Ph.D., MA

          Director, Division for Communciation Science and Services
          Office of Communications
          Centers for Disease Control and Prevention

          Mike Allen

          Co-founder, Axios, Co-author, Smart Brevity

Lunch On Your Own

Book Signing

   Pre-purchase available - info

Mike Allen

Co-founder, Axios, Co-author, Smart Brevity

Networking Opportunity

Hangout with HRO

Spotlight Sessions

      Leadership Roundtable: Using Data to Improve Public Health Decisions
      and Communication

      Sponsored by: ASTHO
     

     Building Trust Through Social Media: Lessons from the ARTT (Analysis and Response
     Toolkit for Trust) Project

     Sponsored by: ARTT
     

Poster Sessions

Concurrent Panel Sessions

      Lessons Learned Communicating with Frontline Healthcare Workers During the
      COVID-19 Pandemic

     Harnessing the Power of Social Media as a Research Tool for More Impactful
     Audience Engagement

     Moving Mental Health from Awareness to Action: Addressing our Nation's Well-being
     through Behavior Change

     How Research and Innovative Dissemination Lead to Successful Injury Prevention
     Campaigns and Products

      Influencers 101: Best Practices and Practical Approaches

     Get Control of Your Media Relations Program

Networking Reception

Registration Open

Networking Opportunity

Coffee with Communicators

Exhibit Hall Open

Concurrent Panel Sessions

      Plain Language for Public Health: From Insights to Implementation
      Centennial Ballroom - I
      

     Vaccine Misinformation, Hesitancy, and Reaching Historically Marginalized Groups:
     Partnering with Social Media Influencers
     Centennial Ballroom – II
      

     Planning Social Media Activations to Inspire Action through Authentic Storytelling Campaigns
     Centennial Ballroom – III/IV
     

     Operationalizing Health Equity through CMS's Framework for Health Equity
     Grand Hall East – A/B

     Naming Matters: The Importance of Specific Names and Labels in Health Messaging
      Campaigns
     Grand Hall East – C/D

Student Poster Sessions

Thursday Plenary Session Featuring Marc Etkind

Sponsored by: Fors Marsh

Introduction of Speaker

Robert Jennings

Executive Director
National Public Health Information Coalition (NPHIC)

Lunch on your own

Networking Opportunity

Rise with ORISE/Party with PMF

Spotlight Sessions

      Voices, Reactions and Experiences: Making the Case for the Lived Experience in
      Public Health

       Sponsored by: CDC/National Center for Birth Defects and Developmental
      Disabilities
       

      Better Together: Collaborating and Communicating with Healthcare Workers to
      Improve Public Health

       Sponsored by: RTI
       

     Community Collaborations to Identify and Respond to Misinformation

      Sponsored by: WESTAT
      

Poster Sessions

Concurrent Panel Sessions

      Short Time, Big Need: A Collaborative Approach to Coordinated 988 Communications
      Centennial Ballroom - I
      

     Strategies that Work: Translating Research to Close the Equity Gap in Neurological
     Disorders and Stroke among Black Americans
     Centennial Ballroom - II
     

     The (Imperfect, Messy, Urgent) Work of Centering Equity in Health Communication
     Research and Practice: Stories from the Field
     Centennial Ballroom - III/IV
     

     Stemming the Tide of Overdose: Lessons in Effective Harm-Reduction Messaging
     for Young Adults
     Grand Hall East - A/B

     Teen Pregnancy Prevention Approaches in Rural Georgia
     Grand Hall East - C/D

     Effective Communication in a Networked Information Environment
     Hanover Hall - C/D/E

Registration Open

Networking Opportunity

Coffee with Communicators

Exhibit Hall Open

Concurrent Panel Sessions

      The Art and Science of Health Equity Communication
      Centennial Ballroom - I
     

     The Vaccine Resource Hub - Using Technology and Content Creation to Cut
     Through the Hubbub and Provide Equitable Access to Vaccine Information
     Centennial Ballroom – II
     

     The Hear Her Campaign - Illuminating and Combatting Disparities In Maternal
     Health Through Storytelling, Partnerships, and Meaningful Community Engagement
     Centennial Ballroom – III/IV
     

     Tobacco Industry Interference in a 21st Century Media Environment
     Grand Hall East – A/B

Poster Sessions

Concurrent Panel Sessions

      We Have the Tools to Fight Health Misinformation, and It’s Up to Us to Use Them

     Trusted Messenger Strategy: Partnering with Mayors to Raise Vaccine Confidence

     Health Equity in Practice: Applying a Health Equity Lens from Start to Finish in a
     Health Communication Effort

     Using the Language of Comics for Health Literacy, Health Equity, and Public Health
     Promotion

Closing Plenary Session

Introduction of Panelists

Betsy Mitchell, Ph.D., MA

Director, Division for Communication Science and Services
Office of Communications
Centers for Disease Control and Prevention

Closing Plenary Presentation

Breaking News: How to Work with Media to Tell the Story of Public Health

Moderator: Benjamin N. Haynes

      Director, Division of Media Relations
      Office of Communications
      Centers for Disease Control and Prevention

Panelists:
   Helena Oliveira
   Atlanta Journal Constitution

   Alex Tin
   CBS News

   Sam Whitehead